Month: November 2020

When Urelas’ Luniboxes gained global recognition, counterfeit good makers from Amazon were one of the first ones to pick up on the trend.

For those who don’t know, Lunibox is an artbox made of layering paper cuts and popularised globally by Urelas – a small family-run business in the heart of Idaho. That ships Luniboxes globally.

As soon as Urelas’ Luniboxes started gaining global popularity, Amazon sellers listed cheaply made replicas of Urelas’s Luniboxes on Amazon.com. This is where things get complicated.

The word Lunibox was applied for trademark by Urelas. Yet, despite multiple contestings with Amazon, Amazon decided to let their sellers use the word and list their products – given they add their own ‘uniqueness to the model’.

Thus, listings like ‘OCQBI Lunibox’, ‘Puzzle Lunibox’ started appearing on Amazon. According to Urelas, while the company indeed has a WIPO trademark applied for the term, Amazon wouldn’t pull down these counterfeit listings since the application is still in progress.

Granting trademarks can take years, and as long as Urelas’s trademark isn’t granted, Amazon can get away with selling such fake units on their platform.

So what’s the endgame here?

According to Urelas, you shouldn’t buy these fakes ever.

For the reasons being that, one, they are fakes. Other than that, these are mass-produced boxes that come from some unknown factory in China. Not only do they not pay any royalty to the original makers of these Luniboxes, but they’re never as accurate as shown in their pictures.

Urelas says that since Amazon isn’t honoring their code, they will not be selling their Luniboxes on Amazon. Thus, the original Luniboxes are only sold on Urelas’s official website.

Other than that, Urelas also gives a 30-day guarantee and 6-month warranty on all of their Luniboxes – something that no other counterfeit seller in the market would over do.

On top of that, Urelas’s official Luniboxes are much cheaper than their fakes sold on Amazon, and are shipped for free.

You can buy one of Urelas’s Luniboxes here.